TranquilBLUE - Tampa, FL & Long Island, NY Web Design

This blog has moved

noreply@blogger.com (TranquilBLUE.com) — Thu, 24 Jun 2010 02:08:00 +0000

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Our last blogger.com post

noreply@blogger.com (TranquilBLUE.com) — Wed, 28 Apr 2010 10:06:00 +0000

We have used blogger.com as our blog platform for many years. They have changed the way that they publish blog posts so we will no longer be using blogger.com. Blogger.com (a Google company) used to allow you to have a blog on the same domain as your web site (ie. tranquilblue.com/blog). Now they require you either have a subdomain at blogger.com (ie. tranquilblue.blogger.com) or a subdomain at your current domain (ie. blogger.tranquilblue.com). There are many search engine optimization advantages to having your blog on your domain. Unless your site is only a blog this is a search engine disadvantage. As any good web professional knows, search engine find-ability is key to running a successful e-business. We are not happy with Google's decision to change the way their blog system works and will be required to create a more search engine friendly blog. If you are still a blogger.com client that is concerned about optimizing for search engines please contact us to install and configure a search engine friendly blog system. We can import all of your blog posts into a new and improved system.

Google Adwords

noreply@blogger.com (TranquilBLUE.com) — Fri, 23 Apr 2010 16:48:00 +0000

Are you still not using Google Adwords? Google Adwords is the perfect way to target ONLY keywords that convert into sales. Try now with $100 free adwords placement. Contact us for some tips & tricks to make the most out of your campaigns.

Google code: SKFZ-Q9SS-PCSG-6PLX-9JW

www.google.com/ads/offer

$100 free

expires 4/30

$75 after 4/30

Clever Business Card Idea

noreply@blogger.com (TranquilBLUE.com) — Wed, 21 Apr 2010 21:35:00 +0000

We created a clever business card for our SEO guru. While typing his name might not be corrected as "Internet SEO Guru" he sure has that title around our office. He has helped many of our clients reach #1 positions in Google for varying terms. Although sometimes the cost of getting #1 might not make sense to put effort towards he can always give us the lowdown on what it will take to get #1 and what amount of traffic to expect each month at #1. Looking for business card design? Contact us.

Tampa Web Design from a New Location

noreply@blogger.com (TranquilBLUE.com) — Tue, 20 Apr 2010 13:20:00 +0000

Tranquil Blue has moved locations. Please update your records. Our new larger, lake-view office space is located at:

Tranquil Blue Inc.

4115 Chatham Oak Ct #204

Tampa, FL 33624

Thank you all for your continued business.

Our Services:

Web Design

Shopping Carts

Flash Animations

Web Site Hosting

Advanced Database Development

Corporate Identity Packages

Logos, Letterheads, Business Cards, Print Ads

Graphic Design

Printed Advertising

Direct Mail Campaigns

Marketing Kits

Characters & Charicatures

Illustrations

Brochures

Trade Show Booth Development

Animated Demos

Business Card CD Design

Animated Presentations

Internet Marketing

Search Engine Optimization

E-mail Advertising

Media Buying

and Many Other Advertising Related Services...

ASP Development

noreply@blogger.com (TranquilBLUE.com) — Mon, 19 Apr 2010 18:41:00 +0000

We have been in the business of developing ASP & ASP.net sites since classic asp was developed for Windows NT Server 4.0. Those days have long passed, but we are still using ASP & .Net technologies to develop captivating web sites. Here at Tranquil BLUE we harness new technologies the day they are born. Our staff possesses vast knowledge of programming languages (including, but not limited to ASP & ASP.Net development). The one thing we also possess that many other development firms can't grasp is the knowhow to connect technologies. We can develop and ASP.Net application that runs on your web site and connects to your Google Android powered mobile phone (on any provider). We can also have that access your QuickBooks, proprietary software, phone system, or just about anything else. Contact us today at tranquilblue.com or our new ASP development specific web site, aspdevelopment.org.

Funny T-shirts & More Random Internet Stuff

noreply@blogger.com (TranquilBLUE.com) — Wed, 14 Apr 2010 04:02:00 +0000

A search of some funny t-shirts has uncovered quite a few things. It's usually bazaar, hilarious, informative or a combination of them. Nearly all were at least entertaining. We've decided to show a few gems that we've found on the internet.

Although most of our posts are something informative to the business user. This one does nothing but entertain. Enjoy.

90's T-Shirts

T-shirts from the 90's which we fondly remember. Taking us back to Nintendo, Alf and even back to fond memories of Camp Anawanna.

Drinking Stuff in College

College life. Ahh we all remember the days. Eating an ancient Chinese recipe of Ramen noodles before racing to class with just a few hours of sleep. This site brings back those days. With some products that are apparently hot right now with the college dudes.

Funny T-shirts

Yet another site with some funny t-shirts. It's called better then pants. Which some of them are better then pants. But why not make some funny pants? Maybe they're working on it.

Tap Handles

This site sells kegerators, beer taps, bar neon signs and more. What's not to love?

Web Page and Landing Page Conversion Tuning -- Convert Better!

noreply@blogger.com (TranquilBLUE.com) — Fri, 12 Mar 2010 18:03:00 +0000

We had the pleasure of striking a partnership with SiteTuners.

SiteTuners has performed hundreds of landing page and website optimization tests, and consequently developed the knowledge and skill to rapidly identify conversion weaknesses. You can preview much of what we have learned the founder, Tim Ash’s book entitled “Landing Page Optimization”.

Here are some of the programs at our disposal:

AttentionWizard – What are your visitors looking at? The AttentionWizard uses advanced artificial intelligence algorithms to simulate human visual processing and attention. View an “attention heatmap” of your web page today!
Express Review – a hard-hitting 45 minute critique of your landing page or website and how to improve its conversion performance.
Express Fix - our team will quickly craft your Express Review recommendations into an improved page design ready for coding.
Conversion Jumpstart – for your entire website, a thorough analysis and detailed, actionable plan to help bring immediate conversion improvements.
Landing Page Testing – A/B Split or Multivariate testing plans and full service engagements, some offering our money back performance guarantee.

Would you like to have an introductory discussion to explore how we might help you achieve your conversion goals?

Android Development

noreply@blogger.com (TranquilBLUE.com) — Thu, 25 Feb 2010 20:38:00 +0000

Android Development

Tranquil Blue has begun Android development projects. We have expanded our programming languages to include the Java based Android development. We have completed one application and are working on two other applications in Android. If you have an Android development project that you would like to discuss please contact us at 631 581 6090.

You don't need a Twitter or Facebook account right?? We beg to differ.

noreply@blogger.com (TranquilBLUE.com) — Thu, 25 Feb 2010 20:23:00 +0000

Here is some video proof about using social media to advertise.

Aren't catchy statistics fun?

Twitter is Over Capacity

noreply@blogger.com (TranquilBLUE.com) — Mon, 15 Feb 2010 23:13:00 +0000

As I'm writing this Twitter is down. It shows the lovely whale graphic being held up by expression-less birds. If you're like me this gives you a bit of the butterflies in your stomach. They might be twitter bird-shaped butterflies. Since twitter isn't a major component to my business I'm not worried for right now, but being someone who relies on cloud computing like Google's Gmail, Analytics, AdWords, AdSense, and FaceBook to run my business. If this happened with Gmail for a week (I can imagine an Android illustration holding up a fat guy) I would take an unwanted vacation from work. My email is an integral part of my internet business and of my employees. I would have to shut down for a few days. Cloud computing does have it's limiting factors. Mainly that your service is totally out of your hands. Since I don't pay for services like Gmail there is virtually no support. Pray all of you internet professionals that rely on cloud computing!

Minelli Construction Comp

noreply@blogger.com (TranquilBLUE.com) — Thu, 11 Feb 2010 17:13:00 +0000

We're working on a HTML / CSS / Flash hybrid site for Minelli Construction. We're also developing a corporate identity. Minelli has been doing construction and masonry rennovations on such landmarks as the Brooklyn Bridge and the Jones Beach Tower.

You can help Hatian earthquake victums

noreply@blogger.com (TranquilBLUE.com) — Thu, 14 Jan 2010 23:56:00 +0000

3 million people were effected & an estimated 50,000 have died from the earthquake and it's aftermath. Here's more info on a wikipedia article.

Google has taken the initiative to donate $1 million and link from their homepage to this page where you can find information where you too can help.

You don't need money to help. You can SMS and two companies will donate.
The following organizations are accepting SMS donations in the US only:
SMS text “HAITI” to 90999 to donate $10 to Red Cross relief efforts
SMS text “YELE” to 501501 to Donate $5 to Yele Haiti’s Earthquake Relief efforts

Tranquil Blue has made a donation.

Super Magnetic Toys

noreply@blogger.com (TranquilBLUE.com) — Wed, 13 Jan 2010 01:55:00 +0000

Super Magnetic Toys has been launched. Super Magnetic Toys is an online shopping cart web site using a Magento base and custom Magento theme design. The shopping cart and user experience were hand crafted by Tranquil BLUE and our staff. The site has been optimized for optimal searchability via Google, Yahoo & other search engines. Super Magnetic Toys is owned by a search engine professional who will be marketing it to Google. The logo is a custom illustration by our illustrator.

Super Magnetic Toys will sell magnetic toys including BuckyBalls, CyberCubes, Buzz Magnets, & Magnetic Globes. They also plan to expand to many more magnet related products by the end of the year.

Happy Holidays from Tranquil BLUE

noreply@blogger.com (TranquilBLUE.com) — Tue, 22 Dec 2009 01:26:00 +0000

Happy Holidays to you and your family from everyone at Tranquil BLUE.

Interesting Facts About Spam

noreply@blogger.com (TranquilBLUE.com) — Tue, 15 Dec 2009 18:35:00 +0000

As a watchdog web site, projecthoneypot.org, received it's one billionth (yes with a b) spam email message they began to compile this list of spam statistics. These are statistics based on Project Honey Pot Team's 5 years of monitoring email addresses for spam.

- Monday is the busiest day of the week for email spam, Saturday is the
quietest
- 12:00 (GMT) is the busiest hour of the day for spam, 23:00 (GMT) is the
quietest
- Malicious bots have increased at a compound annual growth rate (CAGR) of
378% since Project Honey Pot started
- Over the last five years, you'd have been 9 times more likely to get a
phishing message for Chase Bank than Bank of America, however Facebook is
rapidly becoming the most phished organization online
- Finland has some of the best computer security in the world, China some
of the worst
- It takes the average spammer 2 and a half weeks from when they first
harvest your email address to when they send you your first spam message,
but that's twice as fast as they were five years ago
- Every time your email address is harvested from a website, you can expect
to receive more than 850 spam messages
- Spammers take holidays too: spam volumes drop nearly 21% on Christmas Day
and 32% on New Year's Day
- And much more.....

Whiskey North Tampa FL

noreply@blogger.com (TranquilBLUE.com) — Tue, 15 Dec 2009 18:14:00 +0000

Whiskey North a premier night club spot in Tampa, FL has chosen Tranquil BLUE to manage web site & search engine optimize their web site, whiskeynorth.com.

Get Optimized SEO

noreply@blogger.com (TranquilBLUE.com) — Tue, 15 Dec 2009 18:03:00 +0000

We are launching a new web site just for educating our clientele about search engine optimization tips and tricks. We intend this site to be useful and easy to follow. It will contain RSS feeds, e-mail lists, and an easy to navigate site to get all the information you could want about search engine rankings & search engine optimization. We encourage you to follow the RSS feed.

How to Avoid Dissappointing Holiday Sales

noreply@blogger.com (TranquilBLUE.com) — Wed, 25 Nov 2009 17:54:00 +0000

This years sales are estimated to be slower then last year. 85% of shoppers polled said they would be spending less this year then last year on holiday gifts. But all hope is not lost. Here are some tips to have a prosperous holiday season.

Coupons
Year after year there has been about a 60% increase in searches for coupons by retailers. Offering a coupon code is a great way to entice hesitant shoppers into purchasing your products. Coupons are also a great reason to send out newsletters to those newsletter lists that often continue to grow but sit idly.

Free Shipping
Many online retailers are offering free shipping and eBay has seen a huge increase in the past few years of items marked 'Free Shipping'. This is another possible added benefit for consumers. Some eBay vendors have two versions of their product. One version has free shipping and is priced higher. Another version is lower priced with a shipping charge. Some variation of this method can make product pricing seem better to consumers.

Holiday Shipping
Squeeze some last minute sales out of web site viewers by offering a shipping upgrade so products will arrive by Christmas. If you don't already offer overnight shipping now might be the time.

Shipping Guaranteed by Xmas
Consumers are wary of buying online if they don't feel their products will make it in time for holiday gift giving. As the holidays close in you might way to inform consumers when they can purchase items to receive them by Christmas.

Stay in the Holiday Spirit
These tips work year round. Some sites don't put such deep savings but it's not uncommon for holidays to overlap. Your Halloween sale might still be going on by Thanksgiving. Also, since so many are adopting these methods you might want to be the first out there with a pre-Black Friday Sale or something along those lines.

About This Article
This article was written by TranquilBLUE.com. If you need any help implementing any of these tips you can contact us at sales@tranquilblue.com.

Underground Elephant Chooses TranquilBLUE to Redesign their Web Site

noreply@blogger.com (TranquilBLUE.com) — Tue, 06 Oct 2009 17:01:00 +0000

Underground Elephant (San Diego, CA) and Tranquil BLUE Corp. (Tampa, FL) have come together to redesign the web site undergroundelephant.com.

Search Engine Optimization Sample Quote

noreply@blogger.com (TranquilBLUE.com) — Thu, 17 Sep 2009 17:00:00 +0000

Overview of Optimization for Client (example)
On Thursday, April 16th, we briefly discussed how we would maintain and extend the reach of client.com.With a specific plan catered for your website, we set out to not only meet your expectations but exceed them. This document will provide more detailed information towards our initiatives as well as assist you in understanding some common terms used in the Search Engine Optimization (SEO) field. Optimization consists of two main aspects; on-page and off-page optimization. Both aspects will be discussed in this document. SEO is a continuous
and ongoing process. We join your team and educate you along the way as well as build your web presence. See the bottom of this document for pricing information.

Optimizing your site for organic listings delivers traffic to your site, at no additional cost to you. Being that it is natural and more for the long term, it generally takes longer to see results. Being that you already have had some optimization done to your site, our goals will be structured to maintain and improve your relevance on the web. In most instances during a site re-design, traffic and search engine penetration will decrease. We take as many preventative measures as possible to minimize the transition, but at the end of the day, your site will have a fresh
feel and cutting edge look.

On-page Optimization
Defined as any efforts or work done to the physical website. This can include keyword research, content creation, navigation, internal linking and adjusting the internal programming of the website. Starting with the re-design, optimization will begin. Your site will be created with a search engine friendly design and simple navigation for your visitors. The site will allow both users and search engines to easily navigate around the site with quick access to internal pages. This is especially important for visitor conversions. (inquiry, completed contact us form, etc.)

Our initiatives:
- Keyword Research and Discovery- research competitor’s key words and discover new words to target
- Use of keywords and content to create a theme for all pages of the website
- Use of long tail keyterms- using 3 or more niche keywords to form 1 group of terms
- Geo-targeting
- Develop new code on the site for more improved exposure to search engines (title tags, H tags, access to pages
etc.)
- Creates structured page theme
- Allows for more control over search engine spider access
- Re-develop content related to the keywords for each page
- Optimization of images on website (addition of Alt Tags to images)
- Define conversion methods for visitors
- Continue updating blog to generate fresh, new content

Off-page Optimization
Defined as any optimization efforts or work not done to the physical website. This includes PPC campaigns, linkbuilding and off site advertising.

Off-page optimization is essential to allow other avenues for search engines and targeted visitors to find your site. Our objective is to build inbound (often called external) links which will expand your exposure and increase your site in the search engine results. We will use our established relationships with other webmasters to help accomplish a successful link building campaign.

Our initiatives:
- Launch an industry targeted link building campaign
- Utilize social media & bookmarking websites to expand your web presence and reach
- Obtain deep links (links to inner pages) for better indexing of website
Additional options/recommendations: (not included in quote)
- Submission to paid linking directories and partners related to your industry (additional fees may apply)
- Creating weekly, monthly or quarterly newsletters
- Utilizing database established by increased leads
- Addition of RSS (really simple syndication) feeds to distribute site updates to subscribers
- Google AdWords (pay-per-click) Campaign- bid on industry specific, targeted keywords to increase site visitors

Summary
Our objectives are designed to bring additional targeted traffic to your website through organic listings and/or paid listings. Through various proven techniques, we can bring your website the recognition it deserves. Designing a new website is exciting. Delivering targeted traffic to the website to improve income is even more exciting. The recommendations above will help improve your visibility in the search engines as well as improve conversions. Our search engine optimization efforts will be delivered to all areas of your site, both on the website and off. By
engaging in keyword research and utilizing long tail keywords, fresh and unique content can be created to build page theme and relevance. Through link building by way of established relationships and social media & bookmarking sites, we will improve your visibility in the search engine rankings as well as build authority for your website. By creating unique content or link bait regularly (by way of articles and press releases) your content may be naturally linked to by visitors or other webmasters which will also improve visibility and search engine results.
Monthly reports are completed and emailed to you.

Pricing
We discussed during our phone conversation that you will have an associate to work on the site and update it as necessary. Our recommendation to keep the cost minimal is to continue using your current arrangement while we provide consultation, guidance and review of any content to be added to the website. We will take on an overview/oversight approach while providing an education to conduct your own optimization in the future. We will also include a quote for our complete SEO package which requires little to no involvement by your associate(s). We can also provide the content for your site and blog should you decide to do so in the future.

Monthly Rate Option: $625/mo
- 6 month agreement
- Includes detailed oversight & direction of work to be completed by client associate
- Keyword Research and Discovery
- Link Building campaign
o Work with designated associate and discover new link building opportunities
o Research of competitors to see where they are linking and utilize established relationships to build
links to your site
o Use of social media and bookmarking sites to expand the reach of client
- Determine potential article topics to be written by associate and reviewed/optimized by our SEO Specialist

Monthly All-Inclusive Rate Option: $varies
- 6 month agreement
- Includes all options above from on-page and off-page optimization initiatives (not including additional
options/recommendations)
- Our SEO team does all of the work for you
- Designated associate to only provide content for the articles/blog posts. We will review/optimize all content
- Link Building campaign (15 links per month)
Hourly Rate Option: $100/hr
- No contract, month-to-month billing, buy hours
- Provide recommendations & suggestions to be implemented by designated Client associate
- Monthly forecast with scope of work to be conducted for following month
- Monthly reports

Tranquil BLUE Business Card

noreply@blogger.com (TranquilBLUE.com) — Wed, 09 Sep 2009 16:39:00 +0000

Tranquil BLUE would like to present our new business card. It is now on a clear, frosted plastic base with blue and black foil stamped writing. Our old card consisted of transparent blue and silver foil.

We hope to inspire business card ideas in other designers.

Tranquil BLUE can design a card to wow your audience. Contact us today!

Direct Insite

noreply@blogger.com (TranquilBLUE.com) — Mon, 13 Jul 2009 17:16:00 +0000

Direct Insite chooses Tranquil BLUE corp. to design their new portal.

About Direct Insite

Direct Insite Corp. is a global provider of financial supply chain automation across Procure-to-Pay and Order-to-Cash business processes.

The Company’s global eInvoice Management services automate complex manual business processes such as invoice validation, order matching, consolidation, dispute handling, and e-payment processing. Direct Insite solutions are used by more than 7,000 corporations across 62 countries, 15 languages and multiple currencies.

3 New Sites Launched

noreply@blogger.com (TranquilBLUE.com) — Fri, 26 Jun 2009 16:30:00 +0000

Tranquil BLUE in cooperation with Alimental Science has launched three new sub-sites relating to their energy supplement products. The sites utilize XHTML, CSS, Adobe Flash, and ASP. They also tie into a custom-built shopping cart technology. We strongly believe in the success of Alimental Science and their growing line of fatigue fighting products. Below are a list of the newly launched web precences.

Rejeneril-A.com

RejenerilA (www.rejeneril-a.com) is a patented dietary supplement specifically formulated to increase the vitality of people with HIV/AIDS-related fatigue. More than half of those afflicted with HIV infection suffer fatigue. RejenerilA enhances the body's natural ability to produce energy at the cellular level, allowing people to experience benefits within days. In a clinical observational study, 22 AIDS patients exhibited almost immediate improvements in their quality of life, including more daily energy, after starting RejenerilA. More information about RejenerilA can be found by visiting www.rejeneril-a.com.

HIVFatigue.net

HIVFatigue.net (www.HIVFatigue.net) is a new informational website developed to educate patients about HIV/AIDS related fatigue. Did you know that 60% of people living with HIV experience fatigue at some point of their illness? (International Conference on AIDS, 2004) The good news is that this does not have to be you. Through a range of medical treatments and lifestyle changes it is possible to address HIV/AIDS-related fatigue. For more information, please visit www.HIVFatigue.net.

VitalityHorse.com

Paldoxen (www.vitalityhorse.com) is an energy supplement targeted for horses to enhance energy at the cellular level. Rather than contain caffeine or other stimulants, Paldoxen contains a novel combination of minerals, amino acids and vitamins designed to enhance aerobic cellular metabolism. Scientific studies have demonstrated an increase in the rate and efficiency of cellular energy production. With only a small daily addition to their horses’ feed or water, owners have noticed their old, tired or listless horses revitalized in about a week. To learn more about Paldoxen, please visit www.vitalityhorse.com.

John Siebert
President
Tranquil BLUE Corp.

10 Worst AdWords Campaign Management Mistakes

noreply@blogger.com (TranquilBLUE.com) — Mon, 15 Jun 2009 19:20:00 +0000

On today’s highly competitive Google AdWords pay per click (PPC) search engine, it is now more important than ever to ensure that your PPC campaigns are optimized to their utmost potential.You should be achieving maximum return on investment (ROI) for the keywords or phrases that are most relevant to your business and are most likely to provide you with targeted traffic to your website.With ever growing cost-per-click (CPC) prices throughout the various PPC search engines it is essential that you avoid certain mistakes that will undoubtedly result in poorly performing PPC campaigns.

The Mistakes to Avoid

· Long list of less than targeted keywords

· Not identifying unique aspects of your product or service

· Lack of keywords in your ad text

· Directing users solely to your home page

· Creation of single Ad Groups

· Utilizing single campaigns

· Using broad match only

· Failure to optimize Ad Serving for your ads

· Not tracking results

· Entering the content network without modifying bids

Long List of Less Than Targeted Keywords

When you first set out to create your AdWords campaign it is of utmost importance that you do not go "keyword crazy", what this means is that you must not create long lists of irrelevant and generic keywords.For example if you were an automotive dealership then it would not be in your best interest to target the keyword "truck".The reason being is that the cost per click (CPC) for such a generic keyword would be incredibly high when compared to a more descriptive relevant keyword such as "T-Z783 Extended Cab".An example of an irrelevant keyword which would not produce conversions if you strictly conducted automotive sales would be "tail light covers" the phrase may bring visitors to your website but if they do not find what they are looking for when they get there they will be gone just as quickly as they arrived.

Not Identifying Unique Aspects of Your Product or Service

Before implementing your AdWords campaign you must first understand exactly what it is that makes you stand out from your competition.By identifying your unique products or services you will have a lot more clarity on how to rise above your competitors and zone in on the keywords or phrases that are unique to your business.I would recommend that you perform an analysis of your competition, have a look and see what they are doing and which phrases they are using.After conducting a competition analysis and after understanding what makes your products or services unique you will be able to come up with a strategy that will topple your competitors.

Lack of Keywords in Your Ad Text

When creating your descriptive ad copy it is imperative that you find a means to inject your keywords in to your title and description while maintaining the delicate balance of clarity and relevance.Your ad copy should be tailored in such a way that when read by a visitor they know exactly what they are getting in to when they click on your ad, which brings me to my next point.

Directing Users Solely to Your Home Page

Taking the time to decide on which destination URL should be designated to which ad instead of pointing all ads in a campaign to your homepage is an oversight that I come across far too often.When you finish with compiling your list of relevant keywords that describe unique products or services of your business, why on earth would you then send everyone to your homepage and let them navigate through your site in hopes of finding what it is that they are looking for.Instead why not send them straight to the page that contains exactly what was described to them within your ad copy.As an example if you were an automotive dealership and your ad contains the keyword "T-Z783 Extended Cab" instead of sending them to www.auto-motive-dealership.com send them to www.auto-motive-dealership.com/T-Z783_Extended_Cab.html.

Creation of Single Ad Groups

By categorizing ads that are targeting related keywords into a common ad-group will create a much higher level of control that you have over your entire campaign.Let's say that you were a sporting goods store, start by grouping all ads targeted towards hockey skates into a single Ad Group.You would then create another ad-group which would be targeting hockey sticks and another containing hockey gloves and so on.By organizing your ad-group structure in this manner gives you the ability to create in-depth reports on the performance of each ad-group.

Utilizing Single Campaigns

Once you have your Ad Groups sorted out into easy to identify categories you may then move on to the next step of creating relevant campaigns.From the example above you have created Ad Groups containing separate products of hockey skates, sticks, gloves etc.Now it is time to create a container for all of the Ad Groups into one campaign entitled "hockey equipment".You would then repeat the process creating Ad Groups for tennis, one group for shoes one for racquets etc and then once again you drop them all into a single campaign entitle "tennis equipment".Having highly organized campaigns is the key to determine which ads are creating the optimal conversions.

Using Broad Match Only

When you do not take advantage of the phrase matching options that are available to you chances are you are missing out on potential customers and creating a higher CPC. Broad matches are usually less targeted than exact and phrase matching.Broad matching is the default option your ads will appear for expanded matches such as plurals or relevant keyword variations.When utilizing phrase match your ad will appear for search terms in the order that you specify and sometimes for other terms. Exact matching is by far the most targeted option to use.You will appear for the exact keyword specified.Negative keyword is also a fantastic option to utilize in order to specify which keywords you do not want to appear for.

Broad match

Default option:

· blue widget

Phrase match

Surround the keyword in quotes:

· "blue widget"

Exact match

Surround the keyword in square brackets:

· [blue widget]

Negative match

Place a negative character before the keyword:

· -blue widget

Failure To Optimize Ad Serving For Your Ads

When you take advantage of AdWords Ad Serving service basically what you will be doing is showing your most popular ads more often.The AdWords platform will give weight to ads with the highest click through rates (CTRs) and display them more often then keywords with lower (CTRs) within the same ad-group.

Not Tracking Results

In order to have any idea on your AdWords campaign performance you must be able to see the keywords that work as well as those that do not. Google AdWords supplies a vast array of very useful tracking tools.Google has also built in to the user interface Google Analytics which is a marvellous web analytics tool that provides you with in-depth reporting on all aspects of your campaign performance.I can not stress enough the importance of creating goals for your AdWords campaign to measure your success by.

Entering The Content Network Without Modifying Bids

Within the AdWords platform you have recently been given the ability to set different bids for the content network compared to that of the search network.If you do not set different bids on the content network for certain keywords, you will be paying more per click than you should be.After lowering the prices on certain keywords you will notice that the amount of click throughs that you will be attaining will remain the same as they were at the higher bid.

Conclusion

The purpose for this article was to create awareness for common mistakes and to eliminate frustrations that may emerge when managing Google AdWords campaigns.The points mentioned above are compiled from management mistakes that I have stumbled upon time and time again in hopes to assist you in creating a marketing campaign that will generate dramatic increases to the profits of your business.